Marketing Matrix for Healthcare Organizations

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Assignment Content

  1. Create a one-page matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

    Include the following in your matrix:

    • Centralized versus decentralized format of management
    • Strategic goals of the organizations
    • Variation in the access to the capital market
    • Strategic marketing differences between these two types of organizations
    • Quality attributes of the two types of organizations
    • The management of pricing and volume

    Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).